AccessParks

Igniting the pioneers in outdoor connectivity

AccessParks sets out to provide some of the fastest internet to US National Parks, camp and RV sites, and other outdoor locations. The young and quickly growing company needed a brand that expressed the value of reliable, outdoor internet in today’s ever-connected world.

Brand Strategy and Identity Design

Brand Guide

Website Strategy, Design and Development

Multi-Channel Campaign

Getting ahead of the story and the naysayers.

Challenges

Growing quickly, AccessParks was securing contracts with National Parks and experiencing excellent reviews of their internet speeds and service, but faced several challenges:

Small Team 
Without a dedicated brand/marketing team, AccessParks needed the assets and tools to hit the ground running with a consistent visual and verbal identity.

Audience Connection
As both a B2B and B2C brand, AccessParks needed to balance the functional value of its offering with the emotional benefits of its larger mission, and provide education to a broader public audience with concerns. 

Solution

We discovered that the ever-growing trend to live more remotely and adventurously (think #vanlife) in today’s world requires connection, so we developed a brand that positioned AccessParks as an adventure company first, technology company second.  

Utilizing this key idea as our compass, we refreshed the brand identity, developed audience-driven messaging and a new website that helped streamline the business development timeframe. Additionally the new brand and site helps shift pre-conceived notions around the negative impacts of internet in the outdoors. Instead, creating excitement around the mission of AccessParks: to enable more people to explore the outdoors, and be able to stay longer.

Tell the brand's emotional story.

Brand Guide and Asset Library

Responsive WordPress Website

Spring Campaign: Concept Development
and Multi-Channel Execution

“You all really delivered a fantastic brand and collateral, on a very short time frame. Can’t thank you enough!”

– Tim Rout / Founder AccessParks

An independent, female-led branding studio in SoCal helping progress-driven companies make waves.

Let’s Chat
619-609-7477
Dive Into
The Deep End

Let’s Chat  619-609-7477
Dive Into The Deep End