Tag: company branding

Yes! An amazing time for design and designers

Earlier this month, I had the privilege of attending Y24, a regional design conference hosted by AIGA San Diego. The lineup was jam-packed with inspirational talks and great conversations with some truly creative folks.  

The theme of the conference was “Say Yes”. A theme that led many of the presenters to share their personal journey of Yeses (and Nos) that ultimately led them to the stage of the Y Conference. The presenters were heartfelt, inspiring, and honest about their struggles and successes. Doug Powell, VP of design at IBM, decided to take a different approach and totally ignore the prompt (fitting that IBM’s slogan is #thinkdiffernet). His presentation focused on five trends in the field of design and business. Trends that not only get the Fins excited about being designers today but also show how the landscape of business is shifting toward crafting experiences, internally and externally.

“This is an amazing time for design and designers.” – Doug Powell

    1. Design is happening in surprising places.
      • It’s not just start-ups, the US government is investing money into design and so are small US towns, cities, and associations (we’ve seen this in our leads over the past 2 years and are currently rebranding Redwood City Improvement Association).
    1. Design Operations has emerged as a distinct role.
      • Design Operations is a thing? Guess so. Imagine bringing design-thinking into the world of processes and spreadsheets. Pretty killer combo. Jess, our Director of Ops, certainly thinks so!
    1. We finally have data that proves the value of design.
    1. Design is booming in Asia.
      • Always a telling sign of trends in the world. Competition abroad challenges and elevates the field at home.
  1. Designers are becoming leaders in non-designer roles.
    • In the past few years, there has been a trend of designers stepping into leadership roles –  big to small organizations are adding Chief Creative Officers to their C-level staff and, even more telling, creatives are stepping into leadership outside of design.

Powell believes that “this is an amazing time for design and designers.”  We believe him! The words “design-thinking” and “branding” are almost as ubiquitous as the word “brunch.”  Design is infused in our culture, thanks to companies like Target and Apple, and today’s consumers and business partners are hyper design-conscious. And for good reason. Just like a first date, it makes a good impression if you invest in self-care.

From start-up founders to executives of 30-year old companies, more and more business leaders are realizing the power of design. As a creative branding studio, we love helping businesses discover what design can do for their company. Whether it’s designing a stronger brand from within, or designing an effective online user experience mindful of short attention spans – whatever the challenge is, every business needs some level of design-thinking. Consider this, is your biggest business challenge right now actually a design challenge? We’d love to learn more.

Let’s chat.

Creative Mornings Inspired Us Once Again

On September 28th, we had the opportunity to hear Organizational Consultant Danny Kim speak to the Creative Mornings San Diego community. He schooled us on our collective addiction to tech, JOMO, and the productivity of disconnecting. JOMO, in case you haven’t heard that term, as I hadn’t, is the “Joy Of Missing Out.” Presence, disconnection, focus.

The importance of being present.

At the end of his talk – where Danny made the attendees acutely aware of our addictions through audience admissions, forced disconnection from our devices, and sharing his own stories – he specifically pointed out how nothing beats sitting across the table from someone, looking in their eyes, and keeping tech out of it. He discussed holding meetings and coaching sessions that involved standing up in a room together, using stickies, pen, paper, and whiteboards.

That’s when my heart clapped.

This same line of thinking is why we are so passionate about delivering Brand Camps. The focus. The commitment to the mission by all parties. The truth that comes from real conversations, body language, and present mindsets. During Brand Camp we encourage our clients to squash all other distractions; to turn off their email, phones, and notifications; and to take this time, that they’ve committed to, invested in and need for their business and use every minute of it. During Brand Camp, we request that our clients stay disconnected for the whole sprint. Even in their “downtime,” we provide them additional branding exercises so that their minds stay free from distractions for the entirety of the time they are with us. We have found the results of this presence really astounding.

Presence is a state of mind

While nothing beats the physical presence of all stakeholders in a room, Brand Camps can happen anywhere, from a conference call in San Francisco to a Zoom meeting in Austin. The important factor is mental presence. When working with remote participants, we turn up the right technology that will connect and engage us, while ensuring we turn down that which takes away from our ultimate goal: a strategic brand ready to make waves.

Because of this collective mental presence, not only does Brand Camp produce better results in a shorter timeframe, but it’s fun. If branding your business isn’t exciting, what is? Don’t take it from us:

“It was an incredibly FUN experience to watch them all work and to feel like we were a part of the process. We laughed a lot and had an amazing time collaborating with this team on our project!” – Jennifer, Stealth Ice Cream Company

Running, growing and promoting a business is hard, and your attention is easily divided. We invite you to join us for some work sessions, turn your phone off, and see your brand take shape from concept to visuals.

We promise, missing out will not only be ‘joyful’ – but also highly beneficial.

Branding your Business: Charge and Recharge

We say that we are “a hard-charging branding and graphic design studio.” What does that mean? Well, inefficiencies drive us crazy, we treat our clients’ needs with respect and urgency, and we enjoy music and positive energy. We approach projects and challenges with a can-do spirit and best-intent attitude, excited to push our client’s brand forward. We charge hard.

We also recharge hard.

I don’t mean we play ping pong or blow off the afternoon, though we have been known to go on creative breaks. What I mean is, we take time to pause. We start every week in our Monday meeting reflecting on the week prior, celebrating successes and learning from failures. We seek feedback from our clients. We listen to what they are dealing with to better craft our offerings. We immerse ourselves in the community and celebrate those who are making waves so that we can have a pulse on what’s happening around us.

Growing up surfing has taught me to value the re-charge as much as the charge. Obviously, riding a glassy left is really fun, but the pause is also impactful. Call it reconnecting. Call it observing. Call it what you want, but sitting and feeling the movements of the ocean, becoming in-tune with the currents and swell shifts, is a skill in itself. That skill leads to the fun times ahead. When you know the ocean on a deeper level, you land more waves and the right ones.

So how does this all relate to company branding?

Basically, you don’t know everything that will help you charge, unless you also recharge. We know that our brand design agency doesn’t know everything either. Strong designers realize this. Designers are curious by nature. We want to know the landscape and context for the work we are doing. We don’t have an in-house research team, so we look to you, our clients, for that insight. We know that if you recharge occasionally, you’ll know a lot about your market, your customers, the chatter, the politics, the waves of consumer habits, feedback from your employees, etc. It’s all deepening your understanding and awareness. When you take it all in and use it to shift your brand, you’ll move toward the right spot for the waves coming in.

So, yes, we look to you for insight. Then we help your brand charge forward – based on this insight. It might be that you decide you need a brand refresh. It might be that you’re feeling like your messaging isn’t hitting it. It might be that you want to branch into a new market. It might be that you aren’t SURE why, but somehow your brand doesn’t seem to hit the mark. Sometimes, we meet a business owner or marketing director who only charges. They’ve come to us to keep their brand charging forward, but they haven’t recharged recently. We might suggest that they do so. It’s an important part of the process.