Tag: design agency

Yes! An amazing time for design and designers

Earlier this month, I had the privilege of attending Y24, a regional design conference hosted by AIGA San Diego. The lineup was jam-packed with inspirational talks and great conversations with some truly creative folks.  

The theme of the conference was “Say Yes”. A theme that led many of the presenters to share their personal journey of Yeses (and Nos) that ultimately led them to the stage of the Y Conference. The presenters were heartfelt, inspiring, and honest about their struggles and successes. Doug Powell, VP of design at IBM, decided to take a different approach and totally ignore the prompt (fitting that IBM’s slogan is #thinkdiffernet). His presentation focused on five trends in the field of design and business. Trends that not only get the Fins excited about being designers today but also show how the landscape of business is shifting toward crafting experiences, internally and externally.

“This is an amazing time for design and designers.” – Doug Powell

    1. Design is happening in surprising places.
      • It’s not just start-ups, the US government is investing money into design and so are small US towns, cities, and associations (we’ve seen this in our leads over the past 2 years and are currently rebranding Redwood City Improvement Association).
    1. Design Operations has emerged as a distinct role.
      • Design Operations is a thing? Guess so. Imagine bringing design-thinking into the world of processes and spreadsheets. Pretty killer combo. Jess, our Director of Ops, certainly thinks so!
    1. We finally have data that proves the value of design.
    1. Design is booming in Asia.
      • Always a telling sign of trends in the world. Competition abroad challenges and elevates the field at home.
  1. Designers are becoming leaders in non-designer roles.
    • In the past few years, there has been a trend of designers stepping into leadership roles –  big to small organizations are adding Chief Creative Officers to their C-level staff and, even more telling, creatives are stepping into leadership outside of design.

Powell believes that “this is an amazing time for design and designers.”  We believe him! The words “design-thinking” and “branding” are almost as ubiquitous as the word “brunch.”  Design is infused in our culture, thanks to companies like Target and Apple, and today’s consumers and business partners are hyper design-conscious. And for good reason. Just like a first date, it makes a good impression if you invest in self-care.

From start-up founders to executives of 30-year old companies, more and more business leaders are realizing the power of design. As a creative branding studio, we love helping businesses discover what design can do for their company. Whether it’s designing a stronger brand from within, or designing an effective online user experience mindful of short attention spans – whatever the challenge is, every business needs some level of design-thinking. Consider this, is your biggest business challenge right now actually a design challenge? We’d love to learn more.

Let’s chat.

Branding your Business: Charge and Recharge

We say that we are “a hard-charging branding and graphic design studio.” What does that mean? Well, inefficiencies drive us crazy, we treat our clients’ needs with respect and urgency, and we enjoy music and positive energy. We approach projects and challenges with a can-do spirit and best-intent attitude, excited to push our client’s brand forward. We charge hard.

We also recharge hard.

I don’t mean we play ping pong or blow off the afternoon, though we have been known to go on creative breaks. What I mean is, we take time to pause. We start every week in our Monday meeting reflecting on the week prior, celebrating successes and learning from failures. We seek feedback from our clients. We listen to what they are dealing with to better craft our offerings. We immerse ourselves in the community and celebrate those who are making waves so that we can have a pulse on what’s happening around us.

Growing up surfing has taught me to value the re-charge as much as the charge. Obviously, riding a glassy left is really fun, but the pause is also impactful. Call it reconnecting. Call it observing. Call it what you want, but sitting and feeling the movements of the ocean, becoming in-tune with the currents and swell shifts, is a skill in itself. That skill leads to the fun times ahead. When you know the ocean on a deeper level, you land more waves and the right ones.

So how does this all relate to company branding?

Basically, you don’t know everything that will help you charge, unless you also recharge. We know that our brand design agency doesn’t know everything either. Strong designers realize this. Designers are curious by nature. We want to know the landscape and context for the work we are doing. We don’t have an in-house research team, so we look to you, our clients, for that insight. We know that if you recharge occasionally, you’ll know a lot about your market, your customers, the chatter, the politics, the waves of consumer habits, feedback from your employees, etc. It’s all deepening your understanding and awareness. When you take it all in and use it to shift your brand, you’ll move toward the right spot for the waves coming in.

So, yes, we look to you for insight. Then we help your brand charge forward – based on this insight. It might be that you decide you need a brand refresh. It might be that you’re feeling like your messaging isn’t hitting it. It might be that you want to branch into a new market. It might be that you aren’t SURE why, but somehow your brand doesn’t seem to hit the mark. Sometimes, we meet a business owner or marketing director who only charges. They’ve come to us to keep their brand charging forward, but they haven’t recharged recently. We might suggest that they do so. It’s an important part of the process.