Ride Steady.

“More fins under your foot will help any surfer direct his board
with more control and with less response time.”

– surfscience.com

Good branding is that extra fin. Know who you are, show it, and ride steady. If you plan on going places, we can help you get there. Craft a new brand from scratch. Re-fresh an existing brand. Keep a good brand going with high-quality design execution. We meet you where you are, and then work together to help your brand make waves.  

Are you in need of a new brand?

Brand Camp

How We Work.

  • 1.

    First things first. We stop and think. In the fast-paced, cheaper-the-better, need-it-now world that we live in, often deep thought gets left behind. You can get a logo for $99 or a graphic for $5 – but you get what you pay for. If you are serious about your brand, you need a serious design partner. Someone who takes time to stop and think, ask questions, and deliver brands that are on-strategy, and supporting designs that are always on-brand.


    We are not fine artists or hot shots. We are designers and creative thinkers, whose main goal is to dive into your brand’s soul and convey it visually. We work for you, and you know your brand better than anyone else. So collaboration is key to our success in telling your story.


    One thing our clients consistently compliment us on is our ability to deliver what they couldn’t describe. It’s not magic. It’s listening. It’s asking the right questions and never making assumptions. We also take feedback well, because this is a partnership and designs always improve when they are questioned and fine-tuned.

Our Work.

  • All
  • Building a Brand
  • Refreshing a Brand
  • Design Execution

USD Dean’s Reports

Design Execution

Bam Communications Rebrand

Refreshing a Brand


Refreshing a Brand


Building a Brand

Jaime Partners Brand

Design Execution

Downtown Works

Building a Brand

Frontier Water Systems Branding

Building a Brand

Amelia James

Refreshing a Brand

National Philanthropy Day

Design Execution

Grateful Clients.

Read about their wins.


We're always learning, always thinking, and sometimes, we write our thoughts down.

See all posts

Meet the Minds.

  • Become a Fin
  • Jen Derks CEO / Creative Director

    Four Fin Creative was founded by Jen Derks, an award-winning designer and branding expert with over 15 years of experience working in advertising and marketing design. Jen has worked with hundreds of clients, and designed award-winning work for clients such as the Live United Anchorage and the Bristol Bay Native Corporation. She has a soft-spot and nack for helping growing startups realize their full potential through course-setting brand development and design.

    Jen is always learning and testing best practices for a new era of professional branding. When she’s not at the helm, Jen enjoys adventuring outdoors with her husband, surfing, painting, snuggling with her two small kids, avoiding dated expectations around motherhood, and leaning into life’s meaningful moments.

    Kendall Lord Graphic Designer

    Kendall is Four Fin’s resident graphic designer and production artist. She’s an adventure lover and an expert PB&J maker. She gets amped on beautiful design, sustainability, and glassy waves. After graduating from Tufts University, Kendall worked in Business Development and Operations for a start-up in San Francisco, where she realized her true calling to be a designer. A great fit for the Four Fin culture, Kendall has a can-do attitude and loves to collaborate. She makes sure that our clients’ needs are met with fresh creativity and quality design on every project she touches. When she’s not at Four Fin, she’s probably tinkering with a cool side-project, making pottery, surfing or playing volleyball.

    Jessica Winet Director of Ops + Talent

    Jess joined FF to keep our clients happy and well taken care of, and our workflow organized. It just so happens that she’s also creative in her own right, often contributing to design ideas and doodling. She brings with her 5 years of Account Management and Leadership experience at Apple, as well as involvement in a number of passion projects, giving her a balanced perspective of the business world.

    Besides her love of an organized inbox and morning iced coffee, Jess thrives on taking risks and seeking new experiences. Born and raised in San Diego, you can find her outside of work on her yoga mat, at the dog park with Jade (her dog child), or at the beach where she goes to reconnect.

    Hillery Kemp Brand Strategist

    Hillery charts the strategy and opportunities for our eager and growing clients at Four Fin. She brings a perspective that is rooted both in business and imagination. A creative at heart, Hillery initially followed her passion for branding to San Francisco where she got her feet wet working on various brand engagements for FedEx, Accenture, Taco Bell, Yelp, Samsung, and Intuit.

    After experiencing the many layers of working with larger brands, Hillery realized her passion lies in helping new and growing brands uncover their unique positions in the market. When not jamming on client work, you’ll find Hillery on the streets running her snail mail side hustle or hanging with her scrappy terrier, Donald.

    Macoe Swett Senior Designer

    Macoe joined FF’s team as a professional with over 20 years of experience in the design world. She holds an MFA in Graphic Design and has taught college-level design and illustration as well. She enjoys educating clients on the methods, decisions and principles behind the solutions created for their brand.

    Her passions include infographics, typography, illustration, storyboarding, and integrated branding solutions. She loves giving start-ups the first tangible visual representation of their passion projects. In her free time, you’ll find Macoe doing yoga, DJ’ing, and fostering kittens (and the occasional bunny). Born and raised on the east coast, she is currently loving life in California.

  • We’re always on the lookout for talent. If you’d like to be considered for freelance or future positions, hit us up! As a part of a small team, we look for self-starters, who are comfortable wearing many hats, taking initiative and collaborating. Liking tacos is a bonus. Come “work” with the fins if you enjoy getting shit done, sketching, jamming out, working collaboratively with our clients, celebrating successes and retaining life balance.

  • Get on our list let's make waves

    We love collaborating with our growing creative community. Reach out if you freelance in a related specialized field. Currently, we’re especially interested in lettering artists, illustrators, animators, video content creators, and web designers. Please send your portfolio to collab@fourfincreative.com

    A Strong Network freelance / contract

    Our network of designers, developers, printers and photographers make the collective “we” you see referenced on the website. These professionals have been carefully vetted to uphold our quality standards, and they assist in bringing the best work to our clients.

Get Cool Stuff.

The Four Fin Surf Report is a monthly email newsletter that will light up your inbox with design inspiration and insight, interviews with people who are making waves, stickers and more.

By clicking sign up below you agree to allow us to store your email for the purpose of sending you a monthly newsletter.


Our core service is branding, and we approach it differently. We strategize and design new brand identities in 2 weeks, with an open-door approach and focused designer attention. However, if you already have a strong brand foundation and are looking to build on it, we are ready to help.

Graphic Design & Art Direction

A well designed brand deserves to been seen. From business cards to campaigns, environmental graphics to social content, we’re here to support the execution of your marketing plan.

Website Design and Development

If you don’t have a responsive, attractive, and easy to love website for your business, you are losing a lot of potential customers. We work on the flexible WordPress platform to provide high quality websites for our clients.

Let's Partner.

We would love to help your brand make waves. Let us know more about your goals. 

Let’s Go

Located in Sunny La Mesa, CA

  • Visit us at
    4752 Palm Ave., La Mesa, CA
  • Give us a Ring
  • Send Mail to
    PO Box 128, La Mesa, CA 91944

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