Ride Steady.

“More fins under your foot will help any surfer direct his board
with more control and with less response time.”

– surfscience.com

Well-designed, steady-riding brands are what we live for at Four Fin Creative, and we don’t think it should wipe out your marketing budget. We have helped some of the fastest growing businesses in San Diego to:

• Strategically design a new brand from scratch
• Re-align and re-focus an existing brand
• Produce high-quality print materials and websites for established brands.  

We are passionate, knowledgeable and reliable: helping clients take their brand to a new level. We work on brands we believe in, for clients with passion, and love watching them grow as a result. It really lights us up.

How We Work.

  • 1.

    First things first. We stop and think. In the fast-paced, cheaper-the-better, need-it-now world that we live in, often deep thought gets left behind. You can get a logo for $99 or a graphic for $5 – but you get what you pay for. If you are serious about your brand, you need a serious design partner. Someone who takes time to stop and think, ask questions, and deliver brands that are on-strategy, and supporting designs that are always on-brand.


    We are not fine artists or hot shots. We are designers, developers, and otherwise creative people, whose main goal is to dive into your brand’s soul and convey it visually. We work for you, and you know your brand better than anyone else. So collaboration is key to our success in telling your story.


    One thing our clients consistently compliment us on is our ability to deliver what was in their heads. It’s not magic. It’s listening. It’s asking the right questions and never making assumptions. We also take feedback well, because this is a partnership and designs always improve when they are questioned and fine-tuned.

Our Work.

  • All
  • Branding
  • infographics
  • Packaging
  • Print
  • Web

USD Dean’s Report


Frontier Water Systems Branding


USD SOLES Infographics

Print / infographics

Bam Communications Website



Branding / Packaging

Susie Edwards Photography

Branding / Web

The Kebab Shop Website


Enchanted Garden Gala

Print / Branding

Kensington Brewing Company

Branding / Packaging

Frontier Water Systems Website

Web / infographics

Jaime Partners Brand

Web / Print / Branding

Our blog.

The Four Fin blog is a place where we share the latest from Four Fin, our client's success stories, and tips on branding your business.

See all posts

Meet the Minds.

  • Careers
  • Jen Derks CEO / Creative Director

    Four Fin Creative is the hard work and heart of Jen Derks, a design professional with over 10 years of experience working in advertising and marketing design. She’s designed award-winning work for clients such as the Anchorage Fur Rendezvous, Live United Anchorage, and the Bristol Bay Native Corporation. With her love of design and branding, and her educational background in advertising, she’s found her calling crafting brands for small to medium sized companies and events.

    For Jen, success is measured by balance. Balancing a rewarding career, the joys of raising children, and outdoor adventuring keeps Jen humble and grounded. When not making her client’s lives easier, you might find Jen surfing, pinning new inspiration, adventuring in Alaska, or sharing her love of San Diego with her little family of five (if you include Penny, the black lab, and we do).

    Kendall Lord Graphic Designer

    Kendall is Four Fin’s resident graphic designer and production artist. She’s an adventure lover and an expert PB&J maker. She gets amped on beautiful design, sustainability, and glassy waves.

    After graduating from Tufts University, Kendall worked in Business Development and Operations for a start-up in San Francisco, where she realized her true calling to be a designer. A great fit for the Four Fin culture, Kendall has a can-do attitude and loves to collaborate. She makes sure that our clients’ needs are met with fresh creativity and quality design on every project she touches.

    When she’s not at Four Fin, she’s probably tinkering with a cool side-project, making pottery, surfing or playing volleyball.

    Jessica Winet Account Manager

    Jess joined FF to keep our clients happy and well taken care of, and our workflow organized. It just so happens that she’s also creative in her own right, often contributing to design ideas and doodling. She brings with her 5 years of Account Management and Leadership experience at Apple, as well as involvement in a number of passion projects, giving her a balanced perspective of the business world.

    Besides her love of an organized inbox and morning iced coffee, Jess thrives on taking risks and seeking new experiences. Born and raised in San Diego, you can find her outside of work on her yoga mat, at the dog park with Jade (her dog child), or at the beach where she goes to reconnect.

  • We’re always on the lookout for talent. Currently, we’re seeking the following. If either of these descriptions are written about you, hit us up! As a part of a small team, you should be a self-starter, comfortable wearing many hats, taking initiative and collaborating. Come work in a casual environment with a nice balance of getting shit done, celebrating successes and supporting each other in the process. We employ those who seek flexibility and the trust to own their role, while growing with the company.

    Front End Web

    You love to think in web, from getting the brand to speak clearly, to giving the user a great experience. You have a design background so aesthetics are very important to you, but you are increasingly interested in the digital world. You rock WordPress through implementing custom themes, updating old sites, tweaking css and html, creating custom graphics in PSD to enhance the layout. You pretty much can handle anything short of knowing PHP (we’ve got a killer developer for that).

    Graphic Designer

    Design lights you up. You love to be in an industry where you are always learning and growing. You have a clean and polished aesthetic fit for corporate work with occasional punches of surprise. You have a good amount of logo and branding experience. You are positive and supportive of others, looking for a tribe to grow with, learn from, and teach. You are an expert at the creative cloud software and quick to grasp new platforms as needed.

  • Get on our list let's make waves

    We love collaborating with our growing creative community. Reach out if you freelance in a related specialized field. Currently, we’re especially interested in lettering artists, illustrators, and senior-level graphic designers specializing in branding and/or packaging design. Please send your portfolio to collab@fourfincreative.com

    A Strong Network freelance / contract

    Our network of designers, developers, printers and photographers make the collective “we” you see referenced on the website. These professionals have been carefully vetted to uphold our quality standards, and they assist in bringing the best work to our clients.


We may be small, but our list of expertise is not. Our range of capabilities makes us a great fit for any company who needs ongoing brand design and marketing, without hiring a full-sized agency. Learn More >

Brand Strategy & Development

A good brand starts with a solid footing of market knowledge, a clear strategy and defined goals. We have a four-step process to dive in and really uncover your brand before we lift a pencil.

Brand Management

Designing a brand and throwing it out to the world is the first step. Maintaining it to be relevant and consistent is ongoing. We pride ourselves on the continued strength and evolution of our clients brands.

Graphic Design & Art Direction

With a well defined brand, there is no limit to the ways it can be communicated and promoted. From business cards and collateral to interior wall graphics and photo-shoot styling, we’ve got your ongoing design needs covered.

Website Design and Development

If you don’t have a responsive, attractive, and easy to follow website for your business, you are losing a lot of potential customers. We work on the flexible WordPress platform to provide high quality websites for our clients.

Get Cool Stuff.

The Four Fin Surf Report is a monthly email newsletter that will light up your inbox with design inspiration and insight, interviews with people who are making waves, stickers and more.

Located in Sunny La Mesa, CA

  • Visit us at
    4752 Palm Ave., La Mesa, CA
  • Give us a Ring
  • Send Mail to
    PO Box 128, La Mesa, CA 91944

    Make A Payment Online >

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