We are all in.
Our branding agency scales your impact through storytelling.
By “all in,” we mean our work is dedicated to the support of sustainable brands and the people behind them. You care about the planet. We care about your brand.
Sustainability is a broad term that we define as anyone saving our planet, one scalable solution at a time. Whether that’s clean energy technology, carbon reduction, regenerative products and solutions, innovative recycling or composting, or something too rad to put into a category, we’re here for it.
They say the way you do one thing, is the way you do everything. Your brand building should be sustainable, too.
Consider us high impact with low waste. And here for the long haul.
We work nimbly. Because as much as we adore branding, our planet needs action not months spent humming over colors and fonts.
We bring the best solutions forward by getting to know our clients and thinking critically in their best interest.
We thrive on collaboration, honest conversations, and a good world-changing concept.
The Fins
We’re a female-led company that celebrates diversity, and seeks to work alongside other amazing folks in the space who bring unique perspectives.
Jen Derks
CEO/Creative Director
Jess Winet Williams
Director of Ops + Talent
Macoe Swett
Associate Creative Director
Beibei An
Senior Designer
Morgan Clark
Senior Account Manager
Katie Mack
Account Manager
Carly DeMento
Content Strategist + Copywriter
Evan Shulman
Brand Strategist
Join the Fins
The Fins are a no-nonsense creative team of strategists, designers, and brand managers who believe a good brand is at the center of a good business. We believe in meaningful work, true life balance, and showing up as our authentic selves.
Fresh partner collabs
We specialize in brand work, and love to collaborate with other talented professionals. It takes all of us, working together to change the world. A group of thoughtful, passionate creatives are on the other end of this form. We’d love to hear from you.
Values we live out
Transparency
We are “clear is kind” communicators, design-thinkers, and strategic partners who hold an open posture for collaboration.
Best Interest Disruption
We have hard conversations if we honestly feel it will enhance the end result, egos aside.
Positive Intent
We stay positive in the face of challenges, and assume positive intent in all of our communications.
Human Connection
We believe in the power of human connection. Our work in brand strategy and design all point back to the ability to connect with each other on a human level.
Rise by Lifting
We support each other internally and externally, with the understanding that we don’t rise unless we all rise together.
Memberships
We believe in small steps and mighty impact. Here are a few organizations we participate in to become better community citizens and caretakers of the planet.
Explore the deep end
We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.
We're Hiring.
Project Manager
We’re a woman-owned company seeking our next Fin. We welcome diversity of race, culture, thought, and lifestyles. You don’t have to surf, but if you want to learn, we’re here for it. You do however have to love details and perfectly organized file libraries.
