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2020: The year of clarity

At the end of 2019 we looked at what we wanted from 2020. Being that we’re branding people, we picked a couple of major themes. We didn’t realize at the time, but those themes were a larger call to action. They were: Clarity & Add Value.

While some could argue that the theme of the past three months is uncertainty, it’s that lack of societal “normal” that helps you focus on what really matters.

Our Four Fin account has been silent the past two weeks. It wasn’t due to apathy. We debated and discussed the need to speak up, or how to.

Now, we have more clarity. Now, we see where we need to add value.

Our company is making long term commitments to not let the important issue of equality fade like it has before. We personally have benefited from the actions and voices of those before us in women’s equality and LGBTQ rights. We see now that ending systemic racism is everyone’s fight, and as a company we vow to do better.

Two commitments we’re starting with: Broadening our search for vendors, talent, partners, and clients outside of our predominantly white networks. Identifying a local nonprofit to support with volunteer time and financial support.

If anyone has leads or references to help us with those goals, do share! We also know the resources are out there, and we’re ready to put in the work.

Deep dive

We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

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Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

      LINKEDIN