2020: The year of clarity

At the end of 2019 we looked at what we wanted from 2020. Being that we’re branding people, we picked a couple of major themes. We didn’t realize at the time, but those themes were a larger call to action. They were: Clarity & Add Value.

While some could argue that the theme of the past three months is uncertainty, it’s that lack of societal “normal” that helps you focus on what really matters.

Our Four Fin account has been silent the past two weeks. It wasn’t due to apathy. We debated and discussed the need to speak up, or how to.

Now, we have more clarity. Now, we see where we need to add value.

Our company is making long term commitments to not let the important issue of equality fade like it has before. We personally have benefited from the actions and voices of those before us in women’s equality and LGBTQ rights. We see now that ending systemic racism is everyone’s fight, and as a company we vow to do better.

Two commitments we’re starting with: Broadening our search for vendors, talent, partners, and clients outside of our predominantly white networks. Identifying a local nonprofit to support with volunteer time and financial support.

If anyone has leads or references to help us with those goals, do share! We also know the resources are out there, and we’re ready to put in the work.

Leave a Reply

Your email address will not be published. Required fields are marked *