Venturing into a new brand
GC1 is doing a venture differently—by thinking in perpetuity. After a decade of building a successful investment fund with one source of capital and seeing stellar results, they were ready to take the next leap: broadening access to their venture fund and building a separate brand identity from their initial company. It was their first time opening the door to outside investors, and they knew they needed a brand that felt as exclusive and enduring as the opportunity itself.
What They Got
Brand Strategy Sprint
Key Brand Messaging
Logo, Colors, and Fonts
Design and Brand Book
Web Design and Development
Branded Deck
Branded Collateral
Projecting Perpetuity
Though the GC1 Ventures brand was new, its foundation was standing on ten years of impressive performance. We crafted a visual identity that was sleek, self-assured, and symbolic—centered on an infinity mark that reflects their innovative strategy for generating returns over the long haul. The website needed to strike a balance: explain what they do, hint at what makes them unique, and leave enough intrigue to spark investor interest. Every element was shaped with intention, signaling calm confidence and forward motion.
Once the brand was set, we carried it through every touchpoint—from pitch decks to collateral, and helped to create a strategic rollout plan. GC1 Ventures is reimagining access to venture capital, letting long-term investors benefit without needing deep experience in the space. We were proud to give them a brand and web presence that sets the stage for this bold vision—one that invites investors to build extraordinary futures through the power of venture.
Building Extraordinary Futures
