Nth Cycle Horizontal Logo

A clean, refined brand

Nth Cycle is one of the most inspiring climate companies we’ve partnered with. They are an industry-leader in an important behind-the-scenes process: refining critical metals. Their Co-Founder and CEO Megan O’Connor invented tech that sustainably recovers minerals, so we don’t have to mine as many fresh from the ground, and don’t have to create further environmental damage during recovery. Nth helps us reuse metals from places like depleted batteries to put them back into use in electric vehicles and solar panels—hello circularity! 

Megan was named to TIME’s Top 100 most influential climate leaders in business and the company has been featured in Vanity Fair, TechCrunch, Reuters, and the BBC, among others. With another round of funding secured, they came to us looking for support to refresh the website with a more modern, refined look.

What They Got

Brand intake + Website wireframe

Collaborative copywriting

Visual identity refinement

Website design

Website development

Deck design

Animated process diagrams

Nth Cycle Case Study

A timely refresh

We had worked on Nth Cycle’s initial brand back in 2021. At that time, we created the company’s logo, visual identity, and a brand book in a sprint fashion. As they grew, the brand was implemented by various people resulting in a look and messaging that didn’t feel as consistent or current as it should. They also wanted help translating their technical, complex solution into a light, compelling story to a larger audience. Nth Cycle was excited to get their brand refreshed and their website updated in time for the ribbon-cutting ceremony of their new commercial production site for partners in Ohio.

Nth Cycle Case Study
Nth Cycle Case Study
Nth Cycle Case Study

We worked collaboratively to clarify and strengthen the messaging, building on existing content strategy work to create more compelling website copy. For the website design, we decided to create an editorial feel and messaging-first standpoint. We took the company’s focus on clean energy and refining metals, and reflected that abstractly in the design concept. We also used beautiful satellite images of the earth, including copper mines, to help tell the big picture story. For innovative technical solutions, a visualisation is often more effective than words, so we teamed up to script and deliver custom animations that clearly laid out Nth’s impact in the world.

A collaborative effort

Nth Cycle Case Study supply chain diagram
Nth Cycle Case Study

Mutual success

Nth Cycle’s new website launched in time for their ribbon-cutting and Megan shared some early responses to the work. “Looks like a stunning magazine!” was just one loving description. More importantly, the website accomplished what we hoped it would. Visitors were encouraged to read and learn more about what Nth Cycle does. They could more easily understand the problem with the way critical metals are currently refined, and see how Nth fits into the solution. Overall, our collaborative efforts paid off. We were so happy to be able to continue to support this amazing company at a critical juncture.

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Nth Cycle

A clean, refined brand

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

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Curious & Inventive
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Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

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Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

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Fun-loving & versatile
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Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

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