Meaningful insights
One Model is an AI data workforce management software company that brings clarity to people data. They integrate with hundreds of existing systems to consolidate all HR data into a single platform, helping organizations see the whole picture to make informed people decisions.
Their brand director leveraged AI to help develop their brand strategy and worked with leadership to align around their unique difference. With that strategy in place and some early design ideas, they needed a human touch to bring their brand to life. Founded in 2014, One Model had built a world-class software platform and it was time to evolve their brand to match the market leadership position they hold. Alongside a refreshed visual identity, their Hubspot website consisted of hundreds of pages that needed a visual style overhaul without impacting the existing UX systems in place.
What They Got
Visual Identity
Logo Design
Website Design
Website Development
Branded Templates
Social Media Assets
Animations
Custom Visual Assets
Booth Designs
AI Playbook
A stylish refresh
We refreshed the logo, keeping the general concept of a data vortex, but finessing the placement and updating the typeface for a more modern, sleek representation. We chose a futuristic typeface to pair with their brand, to speak to their cutting edge AI technology, and a cleaner sans serif typeface for body copy, showcasing the clarity and trust that is at the core of their mission. The color palette we created consists of bright optimistic colors grounded by dark backgrounds with plenty of white space interspersed throughout. The brand imagery includes people working together as well as data visualizations expressing the sophistication of their product.
Working hand-in-hand with the One Model team, we prioritized and custom-designed their ten most vital pages, then built a flexible design system of reusable blocks and components. Animations replaced static diagrams, creating more engaging, explanatory content. Once approved, we managed development of over 150 web pages end-to-end, ensuring the final site was as easy to update as it was visually cohesive. It was a smooth launch resulting in a brand and website that finally matched the sophistication of the product.
A successful launch
Ongoing brand building
