RoadRunner_Logo Full Vertical Pine Green

Modernizing waste management in the best way

RoadRunner understands that how we organize and operationalize waste means less in the landful. Zero Waste is a real possibility when your waste and recycling service provider thinks holistically and applies technology to modernize waste and recycling.

RoadRunner makes it easy for businesses to meet ESG and cost savings goals with their ingenious, fully-managed waste services enhanced by AI. They came to us ready to step a little more boldly into marketplaces across the nation.

What They Got

Visual Identity
Brand Strategy
Website Direction

RoadRunner truck with Branding by Four Fin, saying from waste to resource we do our part

Redefining An Industry with Tech-Enabled Insights + Humans that Care

The old model of waste hauling actually incentivizes haulers to operate inefficiently and less sustainably as more trips means more revenue and with vertically integrated landfills, waste is more lucrative than recycling. RoadRunner came to us with not only a visual need for a distinct brand that highlighted their philosophy of doing it differently, with smart technology and a passion for a more sustainable future.

RoadRunner Imagery

Their brand refresh balanced the optimism of a greener future with the practicality of their logistics-based business. We pulled deep nature-inspired greens, and sky blues while also bravely stepping into the unexpected realm of electric colors to signal the influence of their streamlined technology.

Leading and Lifting (the Burden of Waste)

RoadRunner_Brand Strategy
RoadRunner Brand Visual Guide
RoadRunner Color Palette
RoadRunner Identity
RoadRunner Web Desktop Mockup

Paving the Road to Zero Waste Solutions

The RoadRunner logo stands apart from the overly minimal design trends, by taking their signature R and incorporating the monitoring and metering of their process. The logo embodies the full-cycle work of recycling, the transformation of their systems, and the lift they offer clients embarking on Zero Waste solutions.

We look forward to spotting RoadRunner out on our roads and communities as a solid choice in a changing industry.

RoadRunner Web
RoadRunner truck being filled by two men
RoadRunner device and desktop
As a rapidly growing company, we needed to move fast to make sure our brand caught up with our actual impact on the industry. Four Fin emerged as the ideal partner for our rebranding journey due to their agility and shared commitment to environmental consciousness. Led by Jen and her team, Four Fin impressed us with their ability to push creative boundaries, introducing innovative ideas while respecting our vision and industry context. Their seamless blend of speed, creativity, and alignment with our mission made them invaluable collaborators in our brand transformation process.
Reza
Vice President Marketing, RoadRunner

More wave makers:

ConnectDER

Leading the charge

Collide Capital

A VC that’s colliding on purpose

Studio West

Monumental Sounds

Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.
Turn the tide

Turn the Tide

Want to get involved? Let us know below:

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:
Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

      LINKEDIN

Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

      LINKEDIN