shift logo

Energy efficient HVAC? Very cool.

Shift Thermal is engineered to transform HVAC.

Air conditioning creates 7% of all greenhouse gasses with an expectation that it will double over the next 25 years. This is a sector that’s clamoring for revolution, at scale.

Shift is founded by scientists and engineers bringing together expertise in thermal fluids and energy storage. They came to us looking to clearly communicate IHEX, their energy storage technology, and to better connect and captivate HVAC manufacturers, building owners, and investors.

What They Got
Brand Strategy 
Visual Identity 
Website Design and Development 
Animation
Presentation Deck 
Digital Marketing Assets
Building with hexagon in middle

HEX Yeah

To tie the IHEX technology, name and their company name more closely together, their logo uses a hexagon shifted to form a geometric S that partners well with the geometric design of their cooler units. The hexagon is referenced in other branding visuals as well.

Shift logo suite
Shift brand guide
shift web design

We structured their web outline so it addressed the concerns of risk, cost, and installation. Then, working with content written by this savvy team, we helped them nimbly move from science accuracy to brand confidence with our Brand Splash process. The result is a website that is as clear and practical as it is engaging.

When industries Shift, we all win.

Shift web design
IHEX system
Ihex integration chart
Working with Four Fin was a great experience. Their whole process was very organized and time-effective, delivering great visuals and a new website with little iteration. Most importantly to us, they took the time to understand what we wanted and were then able to deliver on that quickly and smoothly.
LEVON ATOYAN
CEO, Shift Thermal

More wave makers:

Nth Cycle

A clean, refined brand

button right
Unfold Development

Intentionally developed environments

button right
Privacy Dynamics

Flash forward

button right
ALL WORK ➔
scroll to top ➔

Work

ABOUT

SERVICES

Book a Call

BLOG
LINKEDIN
CONTACT US
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.
Turn the tide

Turn the Tide

Want to get involved? Let us know below:

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:

Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

      LINKEDIN

Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:

Innerbloom

Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

      LINKEDIN