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Creative Mornings Inspired Us Once Again

On September 28th, we had the opportunity to hear Organizational Consultant Danny Kim speak to the Creative Mornings San Diego community. He schooled us on our collective addiction to tech, JOMO, and the productivity of disconnecting. JOMO, in case you haven’t heard that term, as I hadn’t, is the “Joy Of Missing Out.” Presence, disconnection, focus.

The importance of being present.

At the end of his talk – where Danny made the attendees acutely aware of our addictions through audience admissions, forced disconnection from our devices, and sharing his own stories – he specifically pointed out how nothing beats sitting across the table from someone, looking in their eyes, and keeping tech out of it. He discussed holding meetings and coaching sessions that involved standing up in a room together, using stickies, pen, paper, and whiteboards.

That’s when my heart clapped.

This same line of thinking is why we are so passionate about delivering Brand Camps. The focus. The commitment to the mission by all parties. The truth that comes from real conversations, body language, and present mindsets. During Brand Camp we encourage our clients to squash all other distractions; to turn off their email, phones, and notifications; and to take this time, that they’ve committed to, invested in and need for their business and use every minute of it. During Brand Camp, we request that our clients stay disconnected for the whole sprint. Even in their “downtime,” we provide them additional branding exercises so that their minds stay free from distractions for the entirety of the time they are with us. We have found the results of this presence really astounding.

Presence is a state of mind

While nothing beats the physical presence of all stakeholders in a room, Brand Camps can happen anywhere, from a conference call in San Francisco to a Zoom meeting in Austin. The important factor is mental presence. When working with remote participants, we turn up the right technology that will connect and engage us, while ensuring we turn down that which takes away from our ultimate goal: a strategic brand ready to make waves.

Because of this collective mental presence, not only does Brand Camp produce better results in a shorter timeframe, but it’s fun. If branding your business isn’t exciting, what is? Don’t take it from us:

“It was an incredibly FUN experience to watch them all work and to feel like we were a part of the process. We laughed a lot and had an amazing time collaborating with this team on our project!” – Jennifer, Stealth Ice Cream Company

Running, growing and promoting a business is hard, and your attention is easily divided. We invite you to join us for some work sessions, turn your phone off, and see your brand take shape from concept to visuals.

We promise, missing out will not only be ‘joyful’ – but also highly beneficial.

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We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

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Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

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