Shedding light on our recent brand design work for Bohavn, a micro housing development venture to be located at Powder Mountain in Eden, Utah. The location attracts some of the brightest and most artistic individuals around the world looking to enjoy connection and solace.
Destination branding is always a unique challenge because it requires capturing the essence of a location, often at a place we have yet to visit.
Luckily, close collaboration with our client, asking the right questions, and some very talented creative chops on our end (it’s ok to pat ourselves on the back here and there) led to a new brand centered around intentionality, practicality, and curiosity.
We developed a new name, Bohavn, that combines Bo (Swedish for ‘nest’) and Havn (Danish for ‘harbor’), alluding to the development’s Scandinavian design and intended feeling of comfort/coziness.
The visual identity is a conceptual nod to the surrounding landscape of mountains, sky, and sun. Bohavn will incorporate sustainable design to ensure its footprint honors the environment, and the identity system reflects this.
