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FINterview Series: Carly DeMento


Get to know our copywriter, Carly DeMento

What did you want to be growing up?

Writer, molecular biologist, then writer again. Little Carly was onto something! 

Favorite thing about Four Fin? 

The people. You won’t meet a more thoughtful, talented group of humans anywhere.

What’s your favorite food?

All of the food, all of the time. Particular favs include: cheese boards, anything with chilies, and dark chocolate.

What is the most uncomfortable thing you have done?  

Crossing into Ukraine from Romania with my sister. My mom was in the Peace Corps at the time and we were traveling to see her. The wrong station was printed on our tickets so we missed our train—the last one for two days. Seeing we were in distress, a conductor asked if we spoke Romanian or Italian. I said, “Sì, parlo italiano.” My sister said: “You do?!?” It turns out, in a bind, I do. (Hot tip: It turns out if you take one Italian class, know a bit of Spanish, and speak Spanish with an Italian accent while gesticulating wildly, you can get by in a jam!) The conductor was incredibly kind and drove us down dirt roads along the border to where our train was waiting. I will never forget his kindness!

Deep dive

We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.



Curious & Inventive
Theme song:


Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.


Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.



Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going.