Meet Jen Derks, Four Fin’s CEO and Creative Director. She makes the balance of business and ridiculous creativity look like a stroll in the park. She makes surfing look pretty easy too.
What is the most uncomfortable thing you have done?
My friend Marina and I got in the car of two people we had just met at a bar the night before, and headed on a three-day Australian road trip.
What did you want to be growing up?
It shifted around a lot, usually between a hot-dog on a stick girl, a National Geographic photographer, or an associate (not owner) at a paper boutique or Kinkos. So you could say my ambition came later in life.
What’s your 30 second story?
I grew up an extreme sports junkie in San Diego, schooled myself on advertising and design in Oregon, and followed my future husband to Alaska where I started my career in design, marketing and advertising. Six years later, I dragged him back to San Diego to settle down, start two businesses, have two kids, build a house, and wonder where all of our free time went. I identify as a gen-xer, which Macoe says is a very millennial thing to say. Enneagram 3.
Favorite thing about Four Fin?
All. The. Things. If I have to pick just one, it’s the team.
What is your dream vacation?
A Costa Rican surf, art, and yoga retreat with my closest people. #predictable
Find more Jen on LinkedIn
