Fractional Creative Department

Meet your new team of creatives.

We help marketing leaders and growth teams execute high-impact brand creative with a team that just gets it.

As an experienced marketing leader, you have budgets to manage and metrics to hit. Your in-house team, band of freelancers, or expensive agency isn’t working.

Initiatives don’t move fast enough

Every brief feels like a second full-time job

Output misses the mark and needs redirection

You’re stuck in reactive task-master mode

Enter the Fins

With Four Fin’s Fractional Creative Department, bring all of your initiatives together, ditch briefs and get flawless execution with no hand holding. We don’t just pump assets out, we understand why you want them in the first place. We help you look ahead, and level up.

With Four Fin’s Fractional Creative Department, bring all of your initiatives together, ditch briefs and get flawless execution with no hand holding. We don’t just pump assets out, we understand why you want them in the first place. We help you look ahead, and level up.

No more detailed project briefs

Less time organizing and hand-holding, more creative thinking

Work directly with your creatives to bring ideas to life

Put out quality and on-brand assets

Hit your goals and timelines

No hiring, training or managing internally

See the big picture with outside thought partners

Keep your brand relevant, cohesive and fresh

Let’s get you moving

Build a standout brand, one initiative at a time…

Brand Strategy & Naming

Visual Identity & Logo Design

Brand Narratives & Messaging

Brand Positioning or Repositioning

Strategic Marketing Support

Brand Narratives & Messaging

Downloadables

Sales Presentations

Onesheets

Trade Show Presence

Digital Marketing Assets

Canva or Figma Templates

Presentation Decks

Business Cards & Letterhead

Email Signatures

Social Styling & Guides

Freelance / Contractor network

Training & Hiring Support

Strategy & Copywriting

Signage & Banners

Web Design & Development

Website Training & Maintenance

Photo & Video Production

Ongoing Web Support

Custom Illustrations

Internal Brand Alignment

Comms, Campaigns & Collateral

Employee Appreciation Items

Swag & Promotional Items

Physical Location Branding

Murals & Wayfinding

How we do it

Our process entails these three main steps to keep us organized and in the flow.

1. Strategic Alignment

We discuss your goals and get on the same page.

2. Project Prioritization

We map out the coming weeks and months so you know exactly what you're getting and when.

3. Getting Shit Done

With all the logistics figured out, this is where we add our magic sauce, infusing every deliverable with human creativity.

What’s included in every plan

Your partnership comes with more than access to designers and execution. Every Fractional Creative Department comes with:

Executive brand coaching and consultancy during onboarding

Creative project management

Monthly planning call

Async updates

Organized client portal and planning docs (using tools you know)

Direct access to every member of the department (no secrets)

Access to our network of freelance support for speciality needs

Support Levels

Tier 1

Essential

Essential momentum to keep you visible and responsive.

$4,000/mo

Ideal for

The solo in-house B2B marketer spinning too many plates. You need steady support keeping essential channels active and creative assets updated without heavy commitment.

Includes

+ Strategy consult
+ Monthly call

1–3 deliverables/month (e.g., one-sheet template, copy for a new webpage, social graphic templates)

Tier 2

Enhanced

Enough to tackle multiple high impact projects smoothly.

$7,500/mo

Ideal for

A B2B marketing leader doing it all yourself or with a small internal team focused on campaigns, event presence and sales support. You need steady creative for several initiatives a quarter and ad hoc requests from sales or leadership.

Includes

+ Strategy consult
+ Bi-monthly call
+ Creative direction

2-4 deliverables/month
(e.g., updated deck slides, social assets, batch of blog images)

Tier 3

Embedded

Your integrated creative department, dialed in.

$14,000/mo

Ideal for

You’re a B2B marketing leader with an internal team, growing pipeline pressure and multiple concurrent priorities. You need fast-moving creative support that feels like an in-house extension to keep up with campaigns, content strategy, sales team support, product launches, and conference materials.

Includes

+ Strategy consult
+ Bi-monthly call
+ On-demand calls
+ Creative direction
+ Strategic direction

4–6 deliverables/month
(e.g., campaign suite: landing page, ads, emails, sales deck refresh)

The Four Fin approach

We created Four Fin as an antidote to the typical agency culture of big egos, opaque pricing, and fuzzy deadlines. We live by our values and have built a model that creativity and your success at its center.

Efficient

With Four Fin you get A-players, experts who have been honing their craft for years. From process wizards to creative unicorns, we keep it lean and light.

Collaborative

We are transparent and human in our approach. With clear communication and an iterative creative process, we aim for fun engagements that exceed expectations.

Transformative

Your vision, bolded. We’ve seen it again and again. The power of a good brand helps companies transform from the inside and get traction on the outside.

Brands who've grown with us

Unfold Development

Intentionally developed environments

New Energy Nexus

Clean energy for the world

Wasted

A start-up that knows their sh!t

From their mantra of clear is kind, through to their flawless execution, working with the team at Four Fin has been a joyful and creative experience.

Here goes Four Fin again, proving that they love what they do. That’s what fires us up, is the fact that when we work together you guys actually love doing this. Keep on doing what you’re doing.

Our experience with Four Fin has been exceptional. Top notch design work and nearly flawless implementation. The team is super creative, sharp, easy/fun to work with and their attentiveness and responsiveness are world-class.

Jen and the Four Fin team were amazing to work with. They quickly became an extension of our team and brought a fresh, unique, and passionate perspective to building our company brand.

Thoughtful, fast, fun and brilliant. I don't know what else one could ask for from a great, nimble branding team.

Questions?
We got you.

Can my Fractional Creative Department handle a rebrand or website build?

Yes! Your department has all the expertise needed. Depending on your tier and your timeline for getting those larger lifts done, it might make more sense to augment your subscription with a one-time project to accelerate progress.

What if I don’t use my Fractional Creative Department enough?

We understand that workloads can shift and vacations or emergencies can cause stalls in otherwise flowy progress. Because of these unforeseen hurdles, we do allow you to roll 20% of your subscription to the next month so we can catch up when we’re back in action. If we find this is regularly a challenge, we can always step down a tier to meet you where your needs are.

Will my Fractional Creative Department work with the creatives we have on staff?

Heck yes! We love collaboration and extra minds and hands. We can coordinate to make sure initiatives are moving forward with the best person for the job at every stage.

Will you train our team?

We always train you on assets that we’re delivering so you know how to use shiny new templates or how to update content on your new landing page. We won’t however train your team on design or software skills outside of the work we’re doing together. We can point you to good resources though – as we love growth-oriented people.

What if my department can’t do what we need?

If it’s in the creative realm your department can source for anything they can’t already handle and will manage the whole process for you. They will be transparent with you about who’s doing the work or how it’s getting done. Transparency is one of our values.

Will you integrate into our project management software?

We have a process that we’ve dialed-in over time for your Fractional Creative Department to manage projects for you. So unless you have a unique situation we don’t recommend adding members of your creative department into your systems. Slack communication is available for tiers 2 and 3.

Can I cancel anytime?

We require an initial three-month commitment for your new department to onboard, strategize, consult on your overall brand goals, and ramp up a frictionless partnership. You will still be receiving deliverables in those first three months as well. After the initial three months, the partnership is month-to-month. You can cancel, pause, or change tiers whenever you need to with 30-day’s notice.

Fractional Creative Department

Meet your new team of creatives.

As an experienced marketing leader, you have budgets to manage and metrics to hit. Your in-house team, band of freelancers, or expensive agency isn’t working.

Enter the Fins

With Four Fin’s Fractional Creative Department, bring all of your initiatives together, ditch briefs and get flawless execution with no hand holding. We don’t just pump assets out, we understand why you want them in the first place. We help you look ahead, and level up.

Let’s get you moving

How we do it

What’s included in every plan

Support Levels

Essential

Enhanced

Embedded

The Four Fin approach

We created Four Fin as an antidote to the typical agency culture of big egos, opaque pricing, and fuzzy deadlines. We live by our values and have built a model that creativity and your success at its center.

Efficient

Collaborative

Transformative

Brands who've grown with us

Unfold Development

Intentionally developed environments

New Energy Nexus

Clean energy for the world

Wasted

A start-up that knows their sh!t

Questions? We got you.

Ready to make waves?

Productive times ahead. Let’s touch base and see if Four Fin is right for you.

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An independent, women-led branding agency that partners with sustainable companies to create clear, stunning brands that are future-ready and flexible for today.

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4752 Palm Ave., Suite 101 La Mesa, CA 91942

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A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.

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Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.

Carly DeMento

Content Strategist + Copywriter

Enneagram:

5

Curious & Inventive

Theme song:

Americans

Janelle Monae

Evan Shulman

Brand Strategist

Enneagram:

7

Fun-loving & versatile

Theme song:

Rüfüs du Sol (Lane 8 Remix)

Questions?
We got you.

4752 Palm Ave., Suite 101
La Mesa, CA 91942