Want to be an Art Director? Let’s talk to Macoe.

We’ve been getting a number of reach outs recently from designers inquiring about the team, gaining more design experience, and potential opportunities at Four Fin. Since we’re not really meeting anyone in the office as of late, we thought it might help to share an informational interview with our Art Director, Macoe Swett. She shares more on her experience and some advice for rising designers. 

How did you get to where you are as Four Fin’s Art Director?
Years of sweat and tears! JK, although I do have many years of experience. After college I worked as a graphic designer and eventually started teaching graphic design. This was really my first experience art directing, as you’re constantly doing that in the classroom. Then I worked as an art director on a contract basis with a couple other agencies. When I started at Four Fin, I came on as a Senior Designer first, and was then promoted to Art Director a few years later.

What have been some of the highlights of your design career?
Every time a client is really excited about something I’ve created for them, that’s the best feeling. One that stands out in my head though is when I designed a poster for a weekly service industry night party my friends and I were throwing in Philly. We printed up a bunch and plastered them on a wall near the venue. People loved them so much they all got stolen within a couple days.

What do you look for in a portfolio?
Good use of typography, a strong understanding of color and layout, and a bit of boldness. Technique is essential, but risks will get you noticed.

What can I do to get more experience in design while looking for design jobs?
Design yourself a kick-ass website and some promo materials. Do some friends some favors. Give yourself the projects you wish someone else was giving you, and create or expand your portfolio with the results.

What’s the best advice you can offer to young or aspiring designers?
Work for and with people whose design skills you admire. That’s key to improving and sometimes more important than money and security early in your career. Keep your interests broad and seek out inspiration from other fields as well as following graphic designers you admire. Challenge yourself to make every project a portfolio piece.

Thanks Macoe! Meet the rest of the Fins and keep an eye out for future interviews with the team.

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