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Making Waves: Ryan Berman

How long did you consider starting Sock Problems before finally jumping in feet first (pun intended)?

5 years. My last life running i.d.e.a. was a busy one. I was grateful to help grow the agency to 70 people and, when that happens, you stay focused on servicing those clients. It wasn’t until I was a year into working on my book about courage (Return on Courage: out in January ’19) that I started to realize that I wasn’t being very courageous myself. If you ink a book about courage you should live the premise! So I finally took action on Sock Problems and here we are today.

What problem has gotten “socked the most” since you launched sock problems?

I think our “Baller” sock which Sock’s Prostate Cancer (25% of proceeds back to Movember) and our “Rainbow Pow” sock which Sock’s Hate (25% of proceeds back to The Trevor Project) are neck and neck.

When you aren’t working hard on socking problems, where in San Diego might we find you?

Easy question. At the dinner table up in Encinitas with my family. I spend a lot of time outside of San Diego because of Sock Problems and Courageous (my Consultancy). So, when I am in San Diego, I try to be home and present with my family.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

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Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

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Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

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Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

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