Partner for growth
Growflow provides cannabis businesses with software and compliance tools to help them run more efficiently in a rapidly evolving industry. Even more than software, Growflow is obsessed with helping their clients succeed, and was ready for a refreshed brand that would help them articulate this seed-to-scale partnership mentality.
Playful, purple, professional
The new visual identity is a fresh take on cannabis business empowerment; a playful illustration library, punchy CTA graphics, and bold fonts. We maintained Growflow’s signature purple, a color not common in the predominantly ‘green’ space and also a nod to the brand’s original color palette.