Uplifting the local seaconomy

Local Fish is a fishermen-first model working to transform our relationship with seafood, starting from the source. Their mission? “By encouraging local public support and transparent fisheries, we can discover new ways to consume seafood that will protect our oceans for generations to come.”

The Local Fish founding team brought us everything needed to explore the depths of the sea and return to shore with creatively-inspired, communal branding.

What They Got

Visual Identity

Brand Strategy

Website Design

Go Fish!

Tapping into their inspiring ethos and NOAA-supported directive, together we created new branding and helped them visualize their forthcoming website. Working with their requests for salty, encouraging, and accessible branding that would feel as good on a fishing vessel as it would at a farmers market, we tapped into blues, oranges, and inspiring imagery.

Local Fish’s deliverables included brand identity and guidelines (including logo, color palette, font selections), web wireframing and design. Strategically, we supported their team in visualizing how to bring this branding, and the fishermen it supports, out from the margins of our daily lives and into the mainstream.

Deep Sea Inspiration

Working with Four Fin was a breath of fresh air and we knew we were in good hands from the beginning. Their project management skills are excellent and they kept us moving forward to reach our goals. We love our logo and branding. Thank you, Four Fin!

Connie WintersteinCo-Founder, Local Fish

Uplifting the local seaconomy

What They Got

Visual Identity

Brand Strategy

Website Design

Go Fish!

Deep Sea Inspiration

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An independent, female-led branding agency in SoCal helping sustainability focused companies make waves.​

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Carly DeMento

Content Strategist + Copywriter

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Janelle Monae

Evan Shulman

Brand Strategist

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Fun-loving & versatile

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An independent, female-led branding agency in SoCal helping sustainability focused companies make waves.

4752 Palm Ave., Suite 101
La Mesa, CA 91942