StudioWest is a recording studio with a singular mission: whatever is made here will be monumental. This SoCal institution, with its five decades of musical history in recording artists like Alicia Keys and Fall Out Boy, has grown a presence that’s renowned and it was time for a brand that matched.
Increasing their impact and size in the last fifteen years, StudioWest launched TRAC, The Recording Arts Center, a two-year diploma program to help give students a track to a career in audio and video recording, production, and post-production. They needed cohesion between their school and studio, along with their newly-acquired offsite recording location, The Satellite.
With a new visual identity that took their offerings into consideration, as well as their physical spaces, we then embarked upon a revamped website, helping them organize their studio, school, and newly acquired Satellite online.
Our work was about taking this heart-driven, massively talented group of studio owners, industry professionals, and educators and making their brand unique, timeless, and above all, monumental.
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Wordsmith, strategist, and overall language ninja.
In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.
