Here at Four Fin, we provide your brand speed and traction, in order to make waves. Getting traction is great, but not if it takes too long, otherwise you stall out, missing opportunities. Moving along speedily is nice, but only if it’s in a cohesive, mindfully crafted direction, otherwise you’re likely just splashing around. You need both.
Whether you’re a fast-moving startup working to get your brand out there in time for a big announcement, or a CMO of a large company needing an easy way to get everyone on the same page about where you are headed –
a good brand strategy helps you make strong, on-brand decisions, quickly.
If you don’t have a strategy yet, we can sprint to get you one in as quick as a week, and we never drag out crafting one across multiple months. When building out a brand strategy with you, we deliver it through four key pieces that work together to make your brand distinct and desirable to the world, and authentic to who you are:
- Brand Concept – This is your brand’s essence, what you’re all about. Without it, there’s no north star.
- Brand Positioning – This is where your brand sits and why. Without it, there’s no relational context.
- Brand Pillars – These are beliefs or values that your brand stands on. Without them, there’s no cultural substance.
- Brand Personality – This is the unique combination of traits for how your brand expresses itself. Without it, there’s no distinct and differentiated style.
When their powers combine, you get your unique brand strategy: a guiding constellation that will consistently reinforce your brand every time it’s used to make decisions. With a clear concept backed by a clear understanding of your unique space in the world and your unique values – you’ll quickly know how to approach any situation, be they creative ones like visuals and messaging, or business ones like hiring and marketing.
The most common way our clients get a brand strategy is through our 3-week Brand Session service. After a questionnaire and just three meetings with us in the course of a week, your brand strategy is crafted. Then, our top-notch visual design team is the first to use it, immediately guiding them during weeks 2 and 3 in designing your fresh visual identity and brand guide. And that brand guide is then your tool for your team to make sure they are reinforcing the brand whenever, and wherever possible. That is how you make waves.
We’ve been doing sprints for over 5 years now, and we hear from clients that they are an enjoyable way to get a brand strategy you can really lean on. Speed. Traction. Fun. You get it all.
Thanks to brand strategy here at Four Fin.
Want to dive into some strategic clarity for your company? Craving clarity that will give you and your team both speed and traction? Reach out.
