Should you Invest in Branding?

When you are ready to move past your company’s humble beginnings, and develop a lasting brand based on strategic core concepts, the first question that often comes up is, “What does working with an outside firm cost, and will it be worth the spend?” 

The answer can vary from $5,000 to $100,000 depending on the firm you work with. Yeah, I realize that’s a big range. We can tell you that our foundational Brand Strategy and Identity Design programs start at $10K and go up depending on your specific goals, needs and challenges. 

We’re not about to tell you to invest in professional branding without a strong business case behind it, so we made a handy flowchart to help you decide if now is the right time for you. 

Every brand is different. This is meant to be a reference based on our experience. When you are in the right stage of growth, and choose to invest in a re-brand, it pays off.

Some of the results our clients have shared with us are below:

  • A new million dollar partnership was made due to increased trust in the vision and future of the company. – Water Purification Technology Client
  • Prices were raised due to the company reaching a new level of clientele after a re-brand effort. – Consumable Goods Client
  • Teams are re-invigorated and inspired to drive their company forward. – Multiple Clients
  • New levels of talent are attracted to the company. – Multiple Clients

It’s impactful to see the returns for our clients, which is why we love what we do. We hope you found this chart useful. If you are still not sure whether a rebrand is right for you, we’d love to learn more about your specific challenge. Reach out and let’s chat.