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Another Virtual Brand Camp Success: Mangrove

No conference room? No problem. 

Many of our clients don’t call San Diego home, thus Zoom meetings and virtual Brand Camps have become second nature to our team. The key is clear communication on expectations, and to be fully present on calls as you would be in person. Slack off, game face, on. 

We felt right at home collaborating with the Mangrove team over the past two weeks, helping uplevel their brand as they continue to grow their remote team of talented web developers and designers along with a roster of conscious-forward clients.

Curious about their name? Mangrove trees are flexible plants that help other organisms thrive. Their incredible root systems span land and water to protect shorelines and nearby creatures. Our new visual identity nods to these facts, celebrating Mangrove’s mission to help good companies do great work while staying adaptable as an organization.  

We’ll share more details and the full identity once they roll out the new brand. In the meantime, Hio is another virtual Brand Camp success worth peeking at.

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We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

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Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

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