So you need a logo?

Jess with skateboard and Cali Baja sweatshirt

So you need a logo? Awesome!

We have more questions. What is your company’s promise, the vision, the uniqueness factor? Once we have these (and many other) questions answered, we work to develop visuals that tell that brand’s story. Of course, a logo will be part of it. However, fonts, images, colors, textures, custom illustrations, messaging, tone of voice, delivery methods, even employee training, etc all contribute to the success of a brand. So, we think big picture!

Thinking big picture is the best way to create a strong brand.

If you try to accomplish too much with the logo alone, it will end up busy and confusing your audience. Or worse, you’ll end up in the safe zone. You know, that place you land when you’re trying not to be too fun, or too stiff, or too lighthearted, etc. The safe zone usually involves committees, and ends in Helvetica, or Gotham, and often black and white. Not a good zone. Sure, it doesn’t offend anyone, but it also doesn’t ignite anyone.

So, instead, create a logo that is a clear, yet adaptable, tone-setter. You can build the rest of the story (lighthearted and youthful, professional yet small) with messaging, images and secondary graphics.

Final thought: Think of your logo like a good pair of jeans. Simple, iconic, fitting to your personality (hipster / mom / skater / cowboy) but also a blank canvas for an array of outfits depending on your mood. It’s the outfits, complete with accessories and shoes, etc. that tell the story, create the vibe, and attract the tribe.

Save

Save

Deep dive

We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. We’d love to hear from you.

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:
Chiao Huang

Chiao Huang

Brand Designer

Crafting unique experiences through design.

Enneagram:

3

Positive Attitude & Go Getter
Theme song:

Freedom

Kygo
  •  I grew up in a scuba diving family. I cried underwater when I failed my test when I was 10. Getting water out of your mask is one of the test categories. Yes, I got my license in the end.
    • I used to train to ride horses. One time, I got stepped on by a horse and I screamed, but forgot to push it away. My toe was ok tho.
    • Used to want to be a fine art artist but instead doing murals as side hustle nowadays.

      LINKEDIN

Emma O'Regan

Emma O'Regan

Graphic Designer

Turns clients’ visions into designs that are creative, cohesive and compelling while keeping all the little details in mind.

Enneagram:

6

Caring & Methodical
Theme song:

This Must Be the Place

Talking Heads
  • Gets excited about nicely designed labels, cheap sunglasses, and new book smell
  • Youngest of 3, with a big gap between the oldest and me, my go-to revenge was stealing one shoe. Not the pair, just one.
  • Drawn to design because of the power in visual communication

      LINKEDIN