
Investing in real estate ventures throughout the US, Unfold Development strives to deliver value to their tenants in a multitude of ways, one being the appeal of their property brands.
And that appeal goes beyond just the logo, but to the entire experience of Unfold’s residences.
Modern amenities and spacious floorplans are no longer a differentiator for many apartment and townhome properties, thus requiring a more meaningful connection with prospective tenants. Working closely with our client along with their architectural and interiors partner, we’ve created or revitalized the brands of 10 (and counting) properties within the Unfold portfolio.
Our process incorporated weaving greater meaning and fresh design into each property rebrand. This came in the form of connecting the property more closely to the history of its location and building a brand around that context – from naming, to visual identity, to website design.
‘Modern amenities and spacious floorplans are no longer a differentiator for many apartment and townhome properties, thus requiring a more meaningful connection with prospective tenants.’
We’re looking forward to seeing these brands come to life for many of Unfold’s Texas, California, and New Mexico residents in the coming year!