Category: Travel

Destination: Bohavn

Shedding light on our recent brand design work for Bohavn, a micro housing development venture to be located at Powder Mountain in Eden, Utah. The location attracts some of the brightest and most artistic individuals around the world looking to enjoy connection and solace.

Destination branding is always a unique challenge because it requires capturing the essence of a location, often at a place we have yet to visit. 

Luckily, close collaboration with our client, asking the right questions, and some very talented creative chops on our end (it’s ok to pat ourselves on the back here and there) led to a new brand centered around intentionality, practicality, and curiosity. 

We developed a new name, Bohavn, that combines Bo (Swedish for ‘nest’) and Havn (Danish for ‘harbor’), alluding to the development’s Scandinavian design and intended feeling of comfort/coziness.   

The visual identity is a conceptual nod to the surrounding landscape of mountains, sky, and sun. Bohavn will incorporate sustainable design to ensure its footprint honors the environment, and the identity system reflects this. 

The Last Frontier – Jess takes a visit

At Four Fin, it is rare for both Jen & Jess to have overlapping vacay trips, and even more rare that they found each other sharing the same destination – Alaska! While it is a second home to Jen, it was Jess’s first time getting to experience the Last Frontier. We asked her to share what makes it so incredible:

Ah, laska, you are truly magical! From seeing three Moose only one-hour post arrival (how crazy?), to the fresh clean air and gardens, to experiencing the sun high in the sky until evening (they call it midnight sun – and I couldn’t love it more) you certainly impressed this San Diego native. Being that my eye is now permanently trained to spot design – I, of course, noticed the Alaskan beer right away. What stood out- the creativity behind the names, the earthy and intricate illustrations, and how each can design seemed almost to compliment each other (though from different breweries). You can only get these beers in AK too – so needless to say, I completed a thorough quality control, and can attest to the delicious taste as well!

Hats off to Alaska for impressing Jess, she has high standards, and for giving 2/3 of our team a needed reprieve, and a dose of outside inspiration.