Our Brand Session Obsession

We talk a lot about Brand Sessions over here now because we absolutely love doing them. We love the pace, the experience, and the results. 

A Brand Session is Four Fin’s three-week branding service that we formulated in early 2018, formerly known as Brand Camp. It’s our flagship service and usually how we get acquainted with new clients. While many of those clients continue with Four Fin to paddle out and make waves, it all starts by defining the brand core. 

We created Brand Sessions as a way for us to set our clients’ brand foundations without 4+ months of development. Most businesses don’t have time for that. While the process has shifted a bit since we started and we’ve renamed the service to better align with our brand, we’ve seen great results. We look forward to adding more progress-driven brands to our roster this year while continuing to improve the experience.

So, what is a Brand Session? 

It might be easier to define by defining what it’s not:

A DIY branding tutorial, group coaching, or an online offering.
There are plenty of resources out there for those wanting to tackle their brand refresh in-house. This is a professional service for busy founders, CEOs, and CMOs who want their branding done right without attempting it themselves, capitalizing their team’s energy in the process, or waiting 6+ months to see the results.

A service for new brand visuals alone.
While the visual results of Brand Sessions are easier to see, this service goes far beyond a new or refreshed visual identity of logos, colors, fonts, etc. We are experts at defining a brand from the inside out; with strategy exercises, work sessions, and what we internally jokingly call Brand Therapy. You will get to know your brand better throughout this process and that clarity informs much more than your look. 

Superficial.
While our branding service is quicker than most, it doesn’t lack quality. We cut out time-thieves like fine-tuned presentations, time redirecting junior-level talent, research to validate what you already know, rescheduled meetings, design overthink, and an especially dangerous time-killer: backward motion due to personnel changes or stalled progress. 

All you need.
Brand Sessions are foundational, setting the course for what your brand will become when you win the hearts and minds of your audience. We do not win the hearts and minds of your audience in three weeks. That comes next.

We guarantee your Brand Session will make you smile.

Brand Sessions are introspective and aspirational, resulting in a clear guide for what will be your true brand-building efforts: external marketing, brand experiences, product releases, partnerships, employee onboarding, etc. We help clients with all of those initiatives as well, but they are not near as effective if the guidebook hasn’t been written yet. 

So, a Brand Session is step one, and if done right, every step you take afterward will feel lighter and more exuberant, almost like you’re skipping toward brand success, and skipping is contagious. 

We’d love to chat if you think you are a good candidate for a Brand Session, or know someone needing to undergo a brand refresh. While it’s not right for every company, many have found it to be the perfect fit. We are starting to see that we’re not the only ones who love it. 

Cue the reviews

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Ready to build your brand? Dip your toes in below:
Chiao Huang

Chiao Huang

Brand Designer

Crafting unique experiences through design.

Enneagram:

3

Positive Attitude & Go Getter
Theme song:

Freedom

Kygo
  •  I grew up in a scuba diving family. I cried underwater when I failed my test when I was 10. Getting water out of your mask is one of the test categories. Yes, I got my license in the end.
    • I used to train to ride horses. One time, I got stepped on by a horse and I screamed, but forgot to push it away. My toe was ok tho.
    • Used to want to be a fine art artist but instead doing murals as side hustle nowadays.

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Emma O'Regan

Emma O'Regan

Graphic Designer

Turns clients’ visions into designs that are creative, cohesive and compelling while keeping all the little details in mind.

Enneagram:

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Caring & Methodical
Theme song:

This Must Be the Place

Talking Heads
  • Gets excited about nicely designed labels, cheap sunglasses, and new book smell
  • Youngest of 3, with a big gap between the oldest and me, my go-to revenge was stealing one shoe. Not the pair, just one.
  • Drawn to design because of the power in visual communication

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