Our Brand Session Obsession

We talk a lot about Brand Sessions over here now because we absolutely love doing them. We love the pace, the experience, and the results. 

A Brand Session is Four Fin’s three-week branding service that we formulated in early 2018, formerly known as Brand Camp. It’s our flagship service and usually how we get acquainted with new clients. While many of those clients continue with Four Fin to paddle out and make waves, it all starts by defining the brand core. 

We created Brand Sessions as a way for us to set our clients’ brand foundations without 4+ months of development. Most businesses don’t have time for that. While the process has shifted a bit since we started and we’ve renamed the service to better align with our brand, we’ve seen great results. We look forward to adding more progress-driven brands to our roster this year while continuing to improve the experience.

So, what is a Brand Session? 

It might be easier to define by defining what it’s not:

A DIY branding tutorial, group coaching, or an online offering.
There are plenty of resources out there for those wanting to tackle their brand refresh in-house. This is a professional service for busy founders, CEOs, and CMOs who want their branding done right without attempting it themselves, capitalizing their team’s energy in the process, or waiting 6+ months to see the results.

A service for new brand visuals alone.
While the visual results of Brand Sessions are easier to see, this service goes far beyond a new or refreshed visual identity of logos, colors, fonts, etc. We are experts at defining a brand from the inside out; with strategy exercises, work sessions, and what we internally jokingly call Brand Therapy. You will get to know your brand better throughout this process and that clarity informs much more than your look. 

Superficial.
While our branding service is quicker than most, it doesn’t lack quality. We cut out time-thieves like fine-tuned presentations, time redirecting junior-level talent, research to validate what you already know, rescheduled meetings, design overthink, and an especially dangerous time-killer: backward motion due to personnel changes or stalled progress. 

All you need.
Brand Sessions are foundational, setting the course for what your brand will become when you win the hearts and minds of your audience. We do not win the hearts and minds of your audience in three weeks. That comes next.

We guarantee your Brand Session will make you smile.

Brand Sessions are introspective and aspirational, resulting in a clear guide for what will be your true brand-building efforts: external marketing, brand experiences, product releases, partnerships, employee onboarding, etc. We help clients with all of those initiatives as well, but they are not near as effective if the guidebook hasn’t been written yet. 

So, a Brand Session is step one, and if done right, every step you take afterward will feel lighter and more exuberant, almost like you’re skipping toward brand success, and skipping is contagious. 

We’d love to chat if you think you are a good candidate for a Brand Session, or know someone needing to undergo a brand refresh. While it’s not right for every company, many have found it to be the perfect fit. We are starting to see that we’re not the only ones who love it. 

Cue the reviews

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We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

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Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.

Enneagram:

5

Curious & Inventive
Theme song:

Americans

Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.

      LINKEDIN

Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.

Enneagram:

7

Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going. 

      LINKEDIN