Tag: hiring.

We just had a new business meeting for a lifestyle brand where we discussed the “borrowed interest” of a non-surfing consumer who supports surf brands. Why would a non-surfing customer want to shop from a surf brand if they don’t actually play the sport?  Because of what the culture of that sport represents. When you work to define the concepts behind a lifestyle brand, it’s more important to hone in on the attitude, values, and culture of your brand than it is to champion the life you live or don’t live.

I don’t go to Mexico nearly enough to be an authentic supporter of the “CaliBaja” lifestyle brand, but I do believe in the message and values of the brand. I wear the sweatshirt as a representation of that belief. I don’t “Live a Great Story” as much as I did in my 20s, but the suggestion to always check in with your story, and get out there to do something that fills it in colorfully is definitely a mentality I appreciate. Supporting and following them reminds me to live life to the fullest, however that looks for me now as a business owner and mom of two.

If I fractured my body in some debilitating way that left me unable to surf, if I had some terrifying fear of the ocean, or if I just never had an ocean-loving family and good friends to introduce me to the sport, I’d likely still buy into it. In fact, many of my good friends are “surfers” who don’t actually surf. They’re not posers as they never say they are surfers, but they exude the lifestyle, the spirit, and the attitude – hence our friendship.

You don’t have to be a surfer to work at Four Fin, but you have to have the right attitude. Positive vibes, grounded spirits, challenge-seeking thirsts, and a passion for clean lines. In fact, the surfer attitude is something we talk about a lot here at Four Fin. We even wrote a blog series on how branding is like surfing. Need some convincing? Read for yourself.

 

• Positioning

 

• Trust Your Gut

 

• Form Follows Function

 

• Hold the Door Open

 

 

 

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Four Fin Creative is a boutique design and branding firm located in La Mesa, CA, and we’re looking for our Fourth Fin. Are you a humble and positive graphic design rockstar who loves your craft and thinks about brands all day? Maybe you’d love to run your own studio, but hate finding clients? Do you enjoy challenging yourself? Do you enjoy people? Do you enjoy tacos?

We’re looking for you.

As part of a small team, you should be a self-starter, comfortable wearing many hats, taking initiative and collaborating. Do what you love in a fun and casual environment with flexibility. At Four Fin, you’ll have the opportunity to make a direct impact on our growth as a firm, and on the growth of the brands we work with. This position offers leadership potential for the right self-starter who grows with us.

Job duties may include:

– Taking a project all the way from concept development to final execution of print and web designs
– Adhering to brand guidelines and brand consistency, while keeping the creative fresh
– Working with the Creative Director to conceptualize and design brand-experiences across platforms, from email marketing and social content, to printed collateral and trade-show booths
– Sourcing and directing outside vendors as needed, from photographers and printers, to illustration artists and copywriters
– Preparing artwork for final print production
– Writing brand guidelines and designing brand books or culture books
– Professional design execution of corporate communication pieces such as brochures, pitch-decks or sales sheets
– Mentoring and guiding other designers

If you are the Fin we’re looking for: 

– You have a minimum of 5 years of agency or similar experience
– You work in Adobe Creative Suite on a Mac environment
– You love nurturing a brand through all touch-points
– You always love to try something new and do not hesitate to dive in
– You explore other artistic disciplines because it lights you up
– You are a great communicator, quick to grasp new concepts and platforms
– You pride yourself on your ability to “get” your client’s vision
– You conceptualize in the big picture world / and execute meticulously on the details
– You have done your fair share of production work: cleaning up files, prepping files for printing and publishing, etc… and you don’t loathe it
– You are comfortable working with clients as well as under a Creative Director
– Collaboration is your jam. You love spinning rough ideas off of others and, in turn, you give feedback honestly and often

What could additionally set you apart?

– Video or photography chops
– WordPress experience
– Experience in copywriting
– Experience in assisting with brand strategy exercises
– Experience in environmental or packaging design
– Illustration and or hand lettering skills
– A medal in an extreme sports competition (kidding, not kidding)

About Four Fin Creative

Four Fin Creative is a small but fierce design and branding firm, located in up-and-coming La Mesa, where the parking is easy, and it’s (almost) always sunny. We work with a range of smart and ambitious companies, from start-ups to established corporations and organizations. Four Fin helps our clients understand and beautifully communicate their brands, product benefits, services and missions in a way that is efficient, beautiful and compelling. We focus on brand identity design, and how to carry that brand through a number of touch points and platforms.

At Four Fin, our tight-knit team values a sweet balance of getting shit done, celebrating successes, and supporting each other in the process. We offer health-care and generous paid vacation and sick leave, with additional non-paid leave on approval – because we want you to explore life, and keep growing as an individual, in and out of the office.

Looking for full time, but would consider temporary part-time, moving to full. Work should primarily take place at our La Mesa place of business with occasional remote work as life demands it.

To Apply

Send us an email at jobs@fourfincreative.com and tell us in the body of the email:
1) Why you are a good fit for this position
2) Why is this position a good fit for you
3) Your favorite brand and why

Please include a link to your online portfolio and attach your résumé as a PDF.

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