B2B branding shouldn’t be spooky*

*Spooky is a-ok if you’re Sam Mazzeo, Co-Founder of B2B firm Better.

Just because your target customers happen to be other businesses doesn’t mean your B2B brand has to suck. Really. We’ll prove it. 

You may not be selling the hottest new tech toy or surfboard that requires a certain level of consumer appeal, but you are selling something extremely important for B2B brands; your reputation. Do you want your reputation to be perceived as cold, boring, (too) serious or (overly) functional? Of course not!

Below are several of our B2B clients that have captured the perfect balance of emotion and professionalism through brand, steering clear of being just another boring (maybe even spooky) business to business brand.

AccessParks contracts with National Parks, RV sites, and campgrounds to deliver broadband internet to the great outdoors. The brand captures the essence of adventure and exploration, the ultimate desire of AccessParks’ end customer.

Cyclopure develops sustainable water purification solutions at the consumer, commercial, and government levels. The brand went from functional and scientific to friendly and relatable in order to ensure its mission ‘to make water safe for everyone, everywhere’ could be quickly understood.

Better is a community-focused law firm that educates and empowers early stage businesses, non-profits, and freelancers. The new B2B brand is unexpectedly fun and engaging for its industry, reminding young businesses that they aren’t alone in their journey to being better then they were yesterday.

BAM is a powerhouse communications agency for tech firms and ensures its brand is as fast moving and forward thinking as the industry itself. Movement, storytelling, and bold visuals push BAM to the forefront of their client’s hearts and minds.

When working with B2C and B2B brands, we always look for the emotional connection that will resonate with our client’s target audiences. Because at the end of the day, everyone is a consumer, whether they’re making a purchase decision for themselves or their business/employer. 

Want to talk about your B2B brand with us? Let’s chat!

Deep dive

We care deeply about sustainability branding, graphic design, industry trends, company culture, and more. Dive into the minds of our team on the Four Fin blog, The Deep End.

Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. We’d love to hear from you.

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:
Chiao Huang

Chiao Huang

Brand Designer

Crafting unique experiences through design.

Enneagram:

3

Positive Attitude & Go Getter
Theme song:

Freedom

Kygo
  •  I grew up in a scuba diving family. I cried underwater when I failed my test when I was 10. Getting water out of your mask is one of the test categories. Yes, I got my license in the end.
    • I used to train to ride horses. One time, I got stepped on by a horse and I screamed, but forgot to push it away. My toe was ok tho.
    • Used to want to be a fine art artist but instead doing murals as side hustle nowadays.

      LINKEDIN

Emma O'Regan

Emma O'Regan

Graphic Designer

Turns clients’ visions into designs that are creative, cohesive and compelling while keeping all the little details in mind.

Enneagram:

6

Caring & Methodical
Theme song:

This Must Be the Place

Talking Heads
  • Gets excited about nicely designed labels, cheap sunglasses, and new book smell
  • Youngest of 3, with a big gap between the oldest and me, my go-to revenge was stealing one shoe. Not the pair, just one.
  • Drawn to design because of the power in visual communication

      LINKEDIN