Igniting the pioneers in outdoor connectivity
AccessParks sets out to provide some of the fastest internet to US National Parks, camp and RV sites, and other outdoor locations. The young and quickly growing company needed a brand that expressed the value of reliable, outdoor internet in today’s ever-connected world.
What They Got
Brand Strategy and Identity Design
Website Strategy, Design and Development
Getting ahead of the story and the naysayers.
Growing quickly, AccessParks was securing contracts with National Parks and experiencing excellent reviews of their internet speeds and service, but faced several challenges:
Without a dedicated brand/marketing team, AccessParks needed the assets and tools to hit the ground running with a consistent visual and verbal identity.
As both a B2B and B2C brand, AccessParks needed to balance the functional value of its offering with the emotional benefits of its larger mission, and provide education to a broader public audience with concerns.
We discovered that the ever-growing trend to live more remotely and adventurously (think #vanlife) in today’s world requires connection, so we developed a brand that positioned AccessParks as an adventure company first, technology company second.
Utilizing this key idea as our compass, we refreshed the brand identity, developed audience-driven messaging and a new website that helped streamline the business development timeframe. Additionally the new brand and site helps shift pre-conceived notions around the negative impacts of internet in the outdoors. Instead, creating excitement around the mission of AccessParks: to enable more people to explore the outdoors, and be able to stay longer.