Four Fin submark
Local Fish Logo

Uplifting the local seaconomy

Local Fish is a fishermen-first model working to transform our relationship with seafood, starting from the source. Their mission? By encouraging local public support and transparent fisheries, we can discover new ways to consume seafood that will protect our oceans for generations to come. 

The Local Fish founding team brought us everything needed to explore the depths of the sea and return to shore with a creatively-inspired, communal brand.

What They Got
Visual Identity
Brand Strategy
Website Design
LF logo

Go Fish!

Tapping into their inspiring ethos and NOAA-supported directive, together we created a new brand and helped them visualize their forthcoming website. Working with their requests for a salty, encouraging, and accessible brand that would feel as good on a fishing vessel as it would at a farmers market, we tapped into blues, oranges, and inspiring imagery.

Local Fish logos and graphics on various backgrounds
Local Fish branding by Four Fin
Local Fish branding by Four Fin
Local Fish branding by Four Fin

Local Fish’s deliverables included brand identity and guidelines (including logo, color palette, font selections), web wireframing and design. Strategically, we supported their team in visualizing how to bring this brand, and the fishermen it supports, out from the margins of our daily lives and into the mainstream.

Deep Sea Inspiration

Local Fish web design by Four Fin
Local Fish web design by Four Fin
Local Fish web design by Four Fin
Local Fish web design by Four Fin
Local Fish web design by Four Fin

More wave makers:


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Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
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A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.
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Brand Splash

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Brand Session

Ready to build your brand? Dip your toes in below:
Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.



Curious & Inventive
Theme song:


Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.


Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.



Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going.