Unfold Development strives to redefine the real estate development process by uncovering the stories within existing communities and utilizing all forms of design to communicate them. Our partnership with Unfold over the past year has proven that property branding is much more than just an aesthetic exercise.
Their process starts by researching and engaging with cities and neighborhood groups to understand the roots of a place. Once a concept is realized, Unfold brings together Four Fin, as well as their architecture and interior design teams.
Melissa Meagher, partner at Unfold, describes real estate’s changing industry: “It is no longer just about up-to-date amenities and smart floorplans; it is about creating a sense of belonging, which can be curated through the materials and design elements a resident sees as they experience a place. More developers need to be thinking about this before deciding where and how a place can evolve.”
Working closely with Melissa and her design partners, we’ve refreshed the brands of 10 (and counting) Unfold Development communities.
Meagher explains, “Four Fin has helped me take initial layers of concepts and transform them visually so that when I bring in architecture and interior design, all parties completely comprehend the direction and how we can connect residents to where they live again.”