Downtown Works

Elevating the coworking experience

Downtown Works was created to be the coworking space for start ups and entrepreneurs poised for success. Four Fin brought this new brand to life, ensuring every aspect aligned with its mission to provide an elevated coworking experience.

Brand Strategy

Brand Identity

Stationery and Collateral

Stepping apart from the status quo.


The new Downtown Works envisioned a place where promising startups and entrepreneurs could thrive by providing valuable resources to members beyond what existed at the time. Ultimately, we needed to deliver a new brand that captured this vision without signaling just another cool coworking space.


Backed by a heavy lineup of seasoned partners and VCs, we worked closely with the client team to provide insight from a millennial user experience perspective. We helped the new brand establish their voice as THE coworking space for start-ups and entrepreneurs who are poised to Reach Higher. We developed an identity that matched the elevated experience Downtown Works promised to offers members along with key collateral that supported this as well.

Provide an outside in perspective.

Brand Guide and Asset Library

Launch Banners

Postcards and Collateral


  • Established as a key player in the San Diego startup ecosystem
  • Attracted key startups

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