Four Fin submark

Doing good for

the good-doers

Mission Edge consults the social impact sector, from early-stage ideas to established non-profits looking to maximize their business impact.

Brand Session

Brand Strategy

Visual Identity

Content Development

Play Video

Varying stakeholder mindsets.


What began seven years earlier as a way to give mission-driven organizations (aka non-profits) an ‘edge’ by way of improving their business operations, Mission Edge was ready to show the world it truly believed social impact and the mission-driven venture could be profitable. When we met though, the company struggled to have internal alignment and a brand that conveyed this bold perspective. Furthermore, Mission Edge still needed to appeal to its traditional non-profit client without leaving them behind amidst a changing model.

Constant is change
ME logo animation


Having “social impact” as a business comes in many different shapes and sizes, as we learned. With a newly developed brand concept; ‘Real. Good. Impact.’, Mission Edge put a stake in the ground to communicate its belief in the ventures out there with potential to create truly lasting social impact. The brand would now emphasize the kindred vision of sustaining impact both young social ventures and established non-profits could relate to. 

A bold, fresh new visual identity celebrates impact and its potential for growth beyond just profits. The new logomark utilizing Mission Edge’s initials clearly alludes to the company’s own impact in helping clients build sustainable ventures focused on long term social and business impact. 

Additionally, the evolved colors and graphic elements provide a dynamic system that avoids alienating more traditional clients while inviting in a newer segment of design-minded audiences.


Own impact, not structure.

Brand Guide

Asset Library

Home Page Guidance

Play Video

Launch Video

“Working with FourFin is a dream! I’m saying that in the present tense because, while we finished Brand Camp in January, they have been by our side this whole time helping us roll out our new brand! I cannot recommend this agency enough. They are smart, creative, and really professional. They ask all the right questions to get to the heart of what a company is trying to express. 10/10 recommend.”

– Kacie Brennell, Mission Edge

More wave makers:


Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.
Turn the tide

Turn the Tide

Want to get involved? Let us know below:

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:
Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.



Curious & Inventive
Theme song:


Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.


Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.



Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going.