Mission Edge consults the social impact sector, from early-stage ideas to established non-profits looking to maximize their business impact.
What began seven years earlier as a way to give mission-driven organizations (aka non-profits) an ‘edge’ by way of improving their business operations, Mission Edge was ready to show the world it truly believed social impact and the mission-driven venture could be profitable. When we met though, the company struggled to have internal alignment and a brand that conveyed this bold perspective. Furthermore, Mission Edge still needed to appeal to its traditional non-profit client without leaving them behind amidst a changing model..
Having “social impact” as a business comes in many different shapes and sizes, as we learned. With a newly developed brand concept; ‘Real. Good. Impact.’, Mission Edge put a stake in the ground to communicate its belief in the ventures out there with potential to create truly lasting social impact. The brand would now emphasize the kindred vision of sustaining impact both young social ventures and established non-profits could relate to.
A bold, fresh new visual identity celebrates impact and its potential for growth beyond just profits. The new logomark utilizing Mission Edge’s initials clearly alludes to the company’s own impact in helping clients build sustainable ventures focused on long term social and business impact.
Additionally, the evolved colors and graphic elements provide a dynamic system that avoids alienating more traditional clients while inviting in a newer segment of design-minded audiences.
– Kacie Brennell, Mission Edge
Wordsmith, strategist, and overall language ninja.