Rooted in both the human and economic side of Real Estate development, Trestle Build uses innovative funding strategies to create naturally affordable housing in urban locations.
Trestle was preparing the launch of one of its first highly visible housing projects and recognized the existing brand was falling short in articulating its purpose and promise, not only externally across communications, but within the growing organization itself.
Solution
During Brand Camp, we uncovered the core concept behind Trestle’s existence – Accessible Urbanism. The company is truly broadening urban accessibility to residents from a wider range of income levels and we wanted to make sure the brand celebrated this feat.
We refreshed the Trestle visual identity to better align with this foundational concept and created a visual style guide, sketched wireframes, and copy queues for their web development team to quickly implement.
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Wordsmith, strategist, and overall language ninja.
In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.
