Four Fin submark

Building affordable city living

Rooted in both the human and economic side of Real Estate development, Trestle Build uses innovative funding strategies to create naturally affordable housing in urban locations.

What They Got
Brand Session
Strategy & Identity Design
Brand Guide
Branded Collateral
Website Wireframes & Visual Guide

Articulating true north.


Trestle was preparing the launch of one of its first highly visible housing projects and recognized the existing brand was falling short in articulating its purpose and promise, not only externally across communications, but within the growing organization itself.


During Brand Camp, we uncovered the core concept behind Trestle’s existence – Accessible Urbanism. The company is truly broadening urban accessibility to residents from a wider range of income levels and we wanted to make sure the brand celebrated this feat.

We refreshed the Trestle visual identity to better align with this foundational concept and created a visual style guide, sketched wireframes, and copy queues for their web development team to quickly implement.

Accessible urbanism with a human approach.

Brand Guide and Asset Library

Branded Collateral

More wave makers:


Let's make waves

Thanks for your interest in Four Fin! We love nothing more than helping good people make waves.
Let's Make Waves

Just say hi.

A great group of thoughtful, passionate creatives are on the other end of this form. Our branding agency would love to hear from you.
Turn the tide

Turn the Tide

Want to get involved? Let us know below:

Brand Splash

Ready to get your feet wet?

Brand Session

Ready to build your brand? Dip your toes in below:
Carly DeMento

Carly DeMento

Content Strategist + Copywriter

Wordsmith, strategist, and overall language ninja.



Curious & Inventive
Theme song:


Janelle Monae
  • Give her a snack and she’ll love you forever. This is one extremely food motivated human. Tacos, cheese n crackers, and dark chocolate are all accepted forms of currency.
  • She once traveled around the world by herself in less than three months. Her favorite places on the planet (so far) are Chiapas and Sicily. 
  • Her first word was moon.


Evan Shulman

Evan Shulman

Brand Strategist

In order to make big waves (and have fun riding them!), helps craft a solid, substantive, (super bad) soul of a brand.



Fun-loving & versatile
Theme song:
Rüfüs du Sol (Lane 8 Remix)
  • Proud 90’s U.S. Space Camp Graduate where I got as close as I was gonna get to my kid aspirations of being an astronaut. Now super happy to be an Earthonaut (like you).
  • For fun I read wikipedia articles, watch youtube explainers, and look up the etymology of words, often leading to waaayyyy too many tabs open in my browser.
  • I’ve DJed on an art car at Burning Man. My “theme song” is what got the vibe going.