Wayward Kind

Evolving the mapmakers of marketing services

Wayward Kind is a unique marketing services agency in that it truly empowers its clients to chart their own paths instead of forcing recommendations.

Brand Identity Design

Business Cards and Stationery

Style Guides

Reflecting a new path forward.


The brand formerly rested on the principle owner as Jules Taggart Marketing. With her firm’s expanding team and breadth of client solutions, Jules had chosen a new name for the Brand, Wayward Kind. With the new name came the need for a new visual presence. Our task was to visually capture what Wayward Kind stood for.



Our team took an approach to developing a new brand for Wayward Kind much like that of the company itself – give the end user the right tools to chart their own path. So, in addition to a new brand identity, we developed a set of brand elements the Wayward Kind team could run with in implementing their new brand across key experiences.

Provide the tools and make it easy.

Brand Guide

Business Card Design

Postcard Series

Website concepts to kick-off Wayward Kind's in-house web team.

“What a great experience! The Four Fin team provided so much value beyond just the visual identity. I now think about my brand when making decisions in the business.”

– Jules Taggart, Founder of Wayward Kind

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