![](https://fourfincreative.com/wp-content/uploads/2019/04/Wayward-Kind-Main-Logo.png)
Evolving the mapmakers of marketing services
Wayward Kind is a unique marketing services agency in that it truly empowers its clients to chart their own paths instead of forcing recommendations.
Brand Identity Design
Business Cards and Stationery
Style Guides
![](https://fourfincreative.com/wp-content/uploads/2019/04/WaywardKind-team-1024x682.jpg)
Reflecting a new path forward.
Challenges
The brand formerly rested on the principle owner as Jules Taggart Marketing. With her firm’s expanding team and breadth of client solutions, Jules had chosen a new name for the Brand, Wayward Kind. With the new name came the need for a new visual presence. Our task was to visually capture what Wayward Kind stood for.
![WaywardKind_1 WaywardKind_1](https://fourfincreative.com/wp-content/uploads/elementor/thumbs/WaywardKind_1-pz9ly4kovmd193hkoeug1ypluiozwt3t4nexr8yps6.png)
![3medium 3medium](https://fourfincreative.com/wp-content/uploads/elementor/thumbs/3medium-pz9ly3muosa8i5ec3jjvld8bfi593ujj31qtaaua3m.png)
![WaywardKind_2 WaywardKind_2](https://fourfincreative.com/wp-content/uploads/elementor/thumbs/WaywardKind_2-pz9ly4kk078tfs5hhvnms0tabqb3kpfe4oj9rn2swk.png)
![WaywardKind_4 WaywardKind_4](https://fourfincreative.com/wp-content/uploads/elementor/thumbs/WaywardKind_4-pz9ly4kk078tfs5hhvnms0tabqb3kpfe4oj9rn2swk.png)
Solution
Our team took an approach to developing a new brand for Wayward Kind much like that of the company itself – give the end user the right tools to chart their own path. So, in addition to a new brand identity, we developed a set of brand elements the Wayward Kind team could run with in implementing their new brand across key experiences.
Provide the tools and make it easy.
![](https://fourfincreative.com/wp-content/uploads/2019/04/WaywordBrandGuide_Large-1024x678.png)
Brand Guide
Business Card Design
![](https://fourfincreative.com/wp-content/uploads/2019/04/w2150-1024x677.png)
![](https://fourfincreative.com/wp-content/uploads/2019/04/WaywordNotecards-1.png)
Postcard Series
Website concepts to kick-off Wayward Kind's in-house web team.
![](https://fourfincreative.com/wp-content/uploads/2019/04/WaywordWebGuide.png)
“What a great experience! The Four Fin team provided so much value beyond just the visual identity. I now think about my brand when making decisions in the business.”
– Jules Taggart, Founder of Wayward Kind